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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

So rather than going in search of a new technology to showcase, I got to thinking that a refresher on sales intelligence might be just what the doctor ordered. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

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10 Best Account-Based Selling Tools

SalesIntel

It enables you to do sophisticated prospect and contact searches while receiving lead recommendations that may be relevant to your needs. InsideView. InsideView is a platform that integrates research and data into teams’ daily operations. Find leads already in the market for your solution. Get Started.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Broadlook offers somewhat similar functions, although it is largely limited to Internet searches to gather the data it examines.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples. 9 New & Fantastic Search Engine Marketing Infographics. How Social Is B2B?

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The Unfinished Business of Sales-Marketing Alignment

B2B Marketing Directions

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yesterday, I performed a Google search using the term "sales and marketing alignment." My search produced 320,000 results. When I limited the search to the previous year, Google still returned 22 pages of results.

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A Guide to B2B Data Platforms Providers

DealSignal

Traditional aggregators will purchase and compare data from multiple sources a couple of times a year, with no verification process in place – InsideView, Lusha, and Hunter fall into this category of data platforms providers. Integrations How easy is it for you to use the data? Intent data How many different types of data are you accessing?