Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

ClearVoice

JANUARY 9, 2024

Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. The keepers of the purse strings may only care about money, but that may not have been the specific goal of your blog strategy. Do they read blogs or hang out on social media? Plan your metrics accordingly.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Digilant

SEPTEMBER 25, 2023

Dynamic Product Feed: Utilize an inventory data feed to create dynamic product ads that automatically update with accurate product information, such as title, price, availability, and images. With that in mind, our media strategies are ready to create a custom, tailored solution to achieve your brand’s goals.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Keep blog titles within the recommended 40-60 characters and blog content within 1,200-2,000 words. Focus on your blog readability score to boost performance – aim for between 60-70.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

FunnelEnvy

SEPTEMBER 4, 2023

This blog post will review three tried and true strategies to improve your demand generation. The information in the chart speaks to implementation. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. Tip 1 – Repurpose Your Blog.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. prepare TV review content about HDTVs for twitter and blog comment distribution).

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. trying to get at information, oops scratch that b.

Social Media 123

Social Media Work Management Marketing Management Media 123

NuSpark Consulting

JULY 13, 2017

This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar.

Display 173

Display Advertisements Advertising Marketing AI 173

ScanmarQED

JANUARY 22, 2024

We still see important differences between MTA and daily MMM and in this blog post we outline some of the key considerations. MTA can only include trackable digital media (including OTT channels). To find out more about incrementality, you can read our blog post How incremental is your attribution here.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. If you want to keep your favorite channels on your media plan, please do — but add to it !

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Webbiquity

MAY 17, 2016

A project management tool that uses cards and lists to coordinate efforts between team members for content planning (or other types of projects). Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

SmartBug Media

MAY 15, 2020

Blog, blog, blog. Blogging is a great way to share important content and keywords, as well as draw people to your website. In order for your blog to help with SEO, though, make sure it’s hosted on your website. Want to get the most traffic out of your blog? Promote your blog on social media.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Esteban Kolsky´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Digilant

OCTOBER 5, 2023

In this blog, we’ll outline exactly how to build a brand awareness campaign, what strategies are best to introduce your brand to consumers, and how to stay top of mind until they are ready to convert. For that reason, use these ad spots to convey information or provide answers to common questions consumers have about your brand.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. That’s one way to start: a bottom-up, informal approach. Another way is to create a formal request with solid recommendations on what you plan to do after your discovery and research. When prospects are qualified as sales leads, sales can easily see the information in CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

NuSpark Consulting

JUNE 1, 2018

At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. At this stage of the game, prospects are no longer digesting whatever information comes their way. Feeding them information that regurgitates your main selling points isn’t going to do the trick.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Navigate the Channel

JUNE 14, 2021

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms. Have a Social Media Marketing Strategy.

Social Media 65

Social Media Ad Building Media FAQ 65

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Here are 5 steps to get there: 1. What do you think?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

SmartBrief - Marketing

AUGUST 24, 2023

Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups. It is an effective and scalable tool to help stores and brands reach the right shoppers, in the right moment, with the right message.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). They do that for real, right? Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? link] Amy D. How do you define success in terms of outcomes?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. What to consider when building a strong customer acquisition strategy.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Best Practices 160

Best Practices Social Media Work Management Planning 160