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What is a Dofollow Link?

Hubspot

The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. You've probably thought of social media as a brand awareness tool, more than an SEO play. These practices are great ways to drive traffic to your website, generate new leads, and improve your search engine ranking.

SEO 91
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The Ultimate Guide to Google Search Console in 2018

Hubspot

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Go to Google Webmaster Tools.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy.

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An Introduction to Black Hat SEO

Hubspot

If you are curious to find out how Google sees your website you can use the fetch as Google tool and compare this to what users see. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Are link wheels just reinvented blog networks? At first glance, you might think a link wheel sounds just like a blog network. Blog networks are an old, ineffective, black hat SEO tactic that is essentially a link farm. While blog networks generated fast, short-term rankings in the past, those days are over.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

What about those guest blog posts you''re writing? If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt. Not to Mention Guest Blogging.

Press 28