Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape? Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

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chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing.

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Content Marketing Institute

JANUARY 1, 2019

Building a team to manage and serve internal clients with a streamlined set of creative services, production capabilities, and even media buying can be an extraordinarily productive strategy. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. But it hasn’t been all rosy.

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Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Martech Advisor

FEBRUARY 10, 2020

How to Pick the Right CMS? Answering questions such as the organization’s expansion plans and how you intend to drive traffic to the website will help you decide on a set of must-have features. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. Business Goals.

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CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. A report came out recently that suggested strategy, not integration, is actually the most challenging part of martech.

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Work Management Marketing Management Budget Programs Marketing AI 60

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?

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Planning Analytics Enterprise Management Work Management 59

Anteriad

DECEMBER 14, 2022

Generative text AI can support blog writing, social media or even personalized sales emails. As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. What will be the next big thing? What will gain traction? What will soon be obsolete? With so many predictions out there it’s hard to decide what to focus on.

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Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So That saves budget and builds efficiencies.”. You need to control the chaos of your tech stack.”. Less is more. So the more I can do with less, the better. Sean Zinsmeister.

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Marketing Management Budget Programs Peer-to-peer Webinar Metrics 45

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So That saves budget and builds efficiencies.”. You need to control the chaos of your tech stack.”. Less is more. So the more I can do with less, the better. Sean Zinsmeister.

Marketing Management 40

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 40

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer.

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Adobe Experience Cloud Blog

JANUARY 26, 2015

By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot. There were six investment firms identified as having at least 25 investments in MarTech alone!

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SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Marketing Insider Group

JUNE 15, 2020

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. Adding to the fun, Scott threw in the twist of “MarTech like a pirate” in his opening-day keynote and was immediately christened the “MarTech Pirate” on social media ( check out #MarTechpirate ).

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Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. across this wide array of applications is massive.

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Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

chiefmartech

OCTOBER 16, 2018

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” While marketing technology — what we affectionately call “martech” — helped create this opportunity, it also spawned a gaggle of complex challenges. “Our company should be there.

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Rules Work Management CMS Development Marketing Management 85

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

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Work Management Marketing Management ROI Marketing AI 52

Heinz Marketing

MARCH 15, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ The Perfect MarTech Stack? How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO.

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Marketing Automation Services Work Management Marketing Management Peer-to-peer 113

Valasys

JANUARY 12, 2024

Marketing technology stacks have become increasingly complex over the past decade. Creating diagrams is an effective way to map out your martech landscape and identify areas for improvement. The Value of Data Flow Diagrams Data flow diagrams visually depict how data moves through an organization’s marketing systems and processes.

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Planning Lead Ranking Landing Pages Conversion Rate 40

Full Circle Insights

NOVEMBER 29, 2021

There’s no question that marketing technology has completely transformed the way B2B marketers do their jobs, but martech keeps evolving. Martech can evolve in unexpected ways. With CRM as a single source of data truth, marketing can accurately measure how their ABM campaigns are working and coordinate more closely with the sales team.

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Full Circle Insights

FEBRUARY 28, 2021

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. It opens up whole new ways of doing business and solving problems.

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Heinz Marketing

JANUARY 18, 2021

Pacific you can find the transcription and recording here on the blog every Monday morning. Very excited to have with us today the host of the really well done, MarTech Podcast, great guy, long term B2B sales and marketing guy, Ben Shapiro. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Top of Funnel Work Management Marketing Budget Startups 117

chiefmartech

FEBRUARY 19, 2018

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” “Martec” never caught on; “martech” did. One of my first blog posts was: who is a chief marketing technologist?

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Work Management Marketing Management Marketing Automation Services Verticals 68

6sense

DECEMBER 10, 2021

How much has your role at 6sense changed since the time you joined here? When I joined 6sense , the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag.

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CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

KoMarketing Associates

OCTOBER 2, 2018

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think about Search in the coming years. Understanding how the C-suite aligns strategy to growth objectives helps B2B marketers align tactics to target key audiences.

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Budget Programs Marketing Report B2B Marketing Work Management 123

Engagio

JUNE 16, 2020

Through it all, we’ve been driven by our mission to build the next-generation marketing platform; delivering on that mission has driven every strategic decision we’ve taken, and this is no exception. I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio.

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Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Content Standard

NOVEMBER 23, 2017

But it would be interesting to see the data as to how many we would categorize as truly, fully invested. Can we use machines to write blog posts? Our conversation below has been lightly edited for clarity and length.). 2018 is only weeks away. Have enough companies fully embraced personalization? What is it, and why did you create it?

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Marketing AI Personalization Conversion Marketing Automation Services 61

Outgrow

MAY 30, 2023

Welcome to the Marketer Of The Month blog! Bundling and unbundling of software – consolidation and preference for all-in-one solutions About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: Hi, everyone.

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Enterprise Management Acquisitions Work Management Marketing Management 52

Kapost

JANUARY 6, 2017

That’s how many companies feel about their customer data. When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data.

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Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Bannerflow

NOVEMBER 19, 2020

In this blog we will explore the following topics to assist you: Publishing via Google: the current state of play. In this blog we will explore the following topics to assist you: Publishing via Google: the current state of play. Fundamentally, Google’s online tools are key components of how many marketing teams work.

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Display Advertisements Advertising Google 98

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. In an era of Martech, B2B companies are amplifying their list of mega-success stories by stepping into the software subscription business. One may be confused about where, to begin with, to design a B2B SaaS marketing plan.

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Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Hinge Marketing

MARCH 21, 2019

So how can your firm grow if there is less dependency on referrals? Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Our research validates the trend. One of these methods is online search.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Single Grain

MARCH 30, 2020

Instead of parents making to-do lists for kids — teaching a little responsibility and offloading some chores — it’ll be you and your team building a schedule for regular maintenance and more. That's bad enough, but if your customers can’t find anything in your disorganized or out of date online storefront, that's a huge problem.

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Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

chiefmartech

JANUARY 25, 2017

The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. That’s a mistake.

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Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. About 3 years ago we started a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m.

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Sales Management Top of Funnel Marketing Automation Services InsideView 66

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Full Circle Insights

MAY 20, 2022

Viewing a blog post. Viewing a blog post. There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

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Full Circle Insights

JANUARY 28, 2021

We all hope we never experience another year like 2020. In addition to the pandemic’s enormous cost in both lives and health, the measures enacted to slow the spread of the virus upended business operations across industries. But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected.

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