Blog, Google and Media - B2B Marketing Zone

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing

B2B Marketing Paid Search Agency B2B Press

4 Reasons You Need a Blog

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Barriers Google

4 Reasons You Need a Blog

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Barriers Google

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

JANUARY 19, 2012

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. Multiple articles point to brand pages as the solution. Each has its challenges.

Google

Google SEO Brand Identity Branding

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google

Google Curation Marketing Management Twitter

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google

Google Curation Marketing Management Twitter

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

AUGUST 11, 2011

More importantly, social media is much closer to an opt-in channel than email. Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Social Media.

Opt-in

Opt-in Social Media Social Marketing Media

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Views expressed are my own.

Curation

Curation Activities Media B2B Thought Leadership

The Future of Media and The Role I Want to Play

Digital B2B Marketing

FEBRUARY 13, 2012

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger.

Demand Generation Agencies

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency

6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies

Advertising Agencies Advertisements Advertising B2B

Can We Save Twitter From Ourselves?

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. Looking forward, this is the key question I see for Twitter, and any developing platform that allows you to build your own communication channel (such as Google+). Filed under: In Theory , Social Media.

Twitter

Twitter Social Media Google Advertising Channels

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Start incorporating content into your advertising.

Paid Content

Paid Content Distribution Advertising Agencies B2B Marketing

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Being discovered (search and PR).

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Demand Generation

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Twitter

Twitter Linkedin Stats Marketing Analytics Tools

Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Filed under: Branding , Media.

Advertising Agencies

Advertising Agencies Advertisements Advertising Brand Identity

Five Marketing Changes You Need to Make

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Make Social Media About the Social, Not the Media. Value the mobile experience like the desktop experience.

Peer-to-peer

Peer-to-peer Planning Mobile Marketing Budget Programs

Are Smartphones Making Us Stupid?

Digital B2B Marketing

SEPTEMBER 13, 2011

If Google was making us stupid before, smartphones are exacerbating it today. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Here are two implications for marketers of this new state of partial attention. About Eric Wittlake.

Television marketing

Television marketing Mobile Marketing Buzz Lead Ranking

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

B2B Marketing

B2B Marketing Peer-to-peer B2B Touchpoints

Too Much Crappy Social Media Content!

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media?

Social Media

Social Media Media Content RSS

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Social media is a great place for marketers to incorporate social good into their image. Here are three ways marketers with a human and caring side can show it in social media. We instinctively distrust companies and media.

Social Media

Social Media Social Marketing B2B Marketing Media

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. That corner of your yard dedicated to growing edibles.

Social Media

Social Media Media Budget Programs B2B

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse.

Linkedin Media B2B Digg

8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

JULY 19, 2012

If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Using a custom Google search, you can determine how common your keywords are in the site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook?

Advertising Agencies

Advertising Agencies Advertisements Advertising Tips

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. I am a digital and B2B marketer with a background in online media and analytics. Filed under: In Practice , Social Media.

Twitter

Twitter Work Management CAN-SPAM Social Media

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts.

Twitter

Twitter Social Marketing B2B Marketing Broadcasting

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

B2B Thought Leadership

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. Develop Social Profiles. Campaign Soft Launch.

Thought Leadership

Thought Leadership B2B Thought Leadership Campaigns Profiling

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

Social Spamming Social media has given spammers new tools, which they have heartily embraced. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Measurement Tagged with retargeting , behavioral targeting , welcome ads , social media , video Like Be the first to like this post.

Paid Search Agency

Paid Search Agency Ad Frequency Digg CAN-SPAM

Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

As a media buyer, I have always approached email list rentals cautiously. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under In Practice , Media , Rants Tagged with Email , Kodak , List Rental , Permission , Ziff Davis Enterprise Like Be the first to like this post. Lower List Quality.

Enterprise Management

Enterprise Management Advertising Agencies Digg Demand Generation Agencies

Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Even this blog, one of millions written by someone with no recognition, has more than 40 shares and likes in its first two weeks. Use it as a source for blog posts. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Maybe tied to Google's social goals?

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News Tagged with advertising , digital , do not track , online , regulation Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Advertising Agencies

Advertising Agencies Advertisements Advertising CAN-SPAM

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Click Rate

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

Reply robert says: April 1, 2011 at 6:55 am its fine… just saying… Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. link] | 2 days ago Have you seen Google [Tilt]?

Thought Leadership

Thought Leadership Top of Funnel B2B Thought Leadership Digg

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , In Practice , Measurement Tagged with Email , pop-ups , boston.com , netflix , analytics , bad marketing , adware Like Be the first to like this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Enterprise Management

Enterprise Management Spyware Blast Campaigns Marketing Management

Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]?

Facebook

Facebook Emarketing Digg Stats

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]?

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Digital B2B Marketing

7 Blogging Mistakes B2B Marketers Make

4 Reasons You Need a Blog

Webinars

Trending Sources

4 Reasons You Need a Blog

Webinars

Google+ for SEO? Don’t Focus on Your Brand Page!

Five Step Guide: Gaming Google for the Long Term

Five Step Guide: Gaming Google for the Long Term

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Content Curation: The Oldest Media Activity

The Future of Media and The Role I Want to Play

6 Free Ways to Find the Best B2B Advertising Opportunities

Can We Save Twitter From Ourselves?

The B2B Marketing Guide to Paid Content Distribution

Buyers to Marketers: Don’t Call Me, I’ll Call You

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Three Reasons Advertising Isn’t the B2B Branding Answer

Five Marketing Changes You Need to Make

Are Smartphones Making Us Stupid?

The Importance of Woozles in B2B Marketing

Too Much Crappy Social Media Content!

Social Media and Selfless Social Good « Digital B2B Marketing

Making Your Social Media and Your Garden Deliver « Digital B2B.

LinkedIn is the New B2B Media Powerhouse

8 Tips for Evaluating B2B Online Advertising Opportunities

Beyond Lists: Use Filters to Manage Twitter

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Your Audience is Gold « Digital B2B Marketing

Twitter IS Social « Digital B2B Marketing

That's John Doe to You

A Guide to Creating a Thought Leadership Campaign

Part Two: Marketing Measurement and Pissing People Off

Email List Rental: Approach with Caution

Set Your Content Free

Online Advertising WILL be Regulated

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Connecting Thought Leadership to Sales

Part One: Marketing Measurement and Pissing People Off

Facebook Is Bigger than the Numbers

Four Insights for Cloud Computing Marketers

Online Advertising Metrics: A Simple Framework

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