article thumbnail

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding Ideas for a Video Series or Podcast - Whiteboard Friday

Moz

For this kind of content, for a video series and podcast to really stand out and to grow in terms of their audience, we need to harness word of mouth. Word of mouth doesn't grow through the way we often think about audience growth in marketing. Blogs , there's often any sort of topic or a niche audience have a blog.

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

article thumbnail

The Types of Marketing Communications Your Company Should Be Doing

EveryoneSocial

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. The obvious tactic is company blog posts, which can be used to rank in search engines so you attract people to your brand, through social media, email, etc. Besides that, content production is more than just blog content. .

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

article thumbnail

How to measure 5 popular social media channels

Online Marketing Institute

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Read his blog here [link]. How are you measuring your campaigns and defining success?