Tomorrow People
FEBRUARY 21, 2022
One way to announce a major feature might be through a long-form blog post (whereas if the change is minor, you may consider emails instead). A controversial example of momentum behaviour is when Facebook introduced the News Feed in September 2006. Example: LinkedIn. Tip 3: Highlight the cost of not adopting the feature.
Tomorrow People
APRIL 27, 2021
Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. Noah Kagan ( @noahkagan ) is a technology entrepreneur and CEO of AppSumo and Sumo.com. Summary & Takeaways.
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Tomorrow People
OCTOBER 3, 2017
How many times have you seen that blog post rehashed again and again? Video is one of the most exciting formats online right now, with even big boys like Apple and Facebook scrabbling to create original content in this field. They help you differentiate and be original. By now, every industry has its content marketing clichés.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.
Tomorrow People
FEBRUARY 5, 2013
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.
Tomorrow People
FEBRUARY 5, 2013
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.
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