The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  And as niches go, HubSpot’s is a compelling one:  They sell demand generation and web traffic tools to companies with fewer than 100 employees.  It means interest in the established marketing automation and emerging Revenue Performance Management sectors continues to swell. by Joe Payne | Tweet this. We tracked 4.7 IBM bought Unica.  MORE >>

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system.  They are seen as CRM champions who are responsible for making sure everything is running through the system properly, including tracking, the success of leads and making sure sales is entering good data so they can report on their campaign’s success.  Some Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . MORE >>

7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. MORE >>

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. MORE >>

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. MORE >>