Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Web Team – Landing page/form creation for our multiple language websites (one full-time employee). What Does Each Role Do? Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Web Team – Landing page/form creation for our multiple language websites. (1 One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. Start with landing pages and emails. But it had to be done.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The Mx Group

AUGUST 1, 2018

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. Demand Gen Report. SiriusDecisions. CMI is a one-stop shop to help you create better marketing content.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Develop a specific package for each scenario, with both a task list and standard materials such as a list of users to set up, data elements to capture, email contents to produce, campaign logic, etc.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Rev

NOVEMBER 20, 2018

In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. The list for both groups goes on and on. Again, the list goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. The list for both groups goes on and on. Again, the list goes on and on.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

MLT Creative

MAY 26, 2010

As I look back on my first blog series, I must say: I picked quite the subject to tackle. Neolane Used by more than 170 of the world's leading companies, Neolane is the only enterprise marketing automation software designed to manage, automate and optimize programs across traditional and emerging channels (direct mail, email and mobile).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. See how it works with our Free Trial program. Most popular posts Do You Have CallerID For Your Website?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Wikipedia and a handful of open-source software developers were the pioneers. Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog? Is this how you greet your blog? Social Information.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40