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Key Things You Need to Know About Email Marketing Software

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Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

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But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Here are five simple ways to improve your tweets for a higher CTR. Logan Strain is a web content creator who regularly contributes to Instant Checkmate ’s blog, a father, and a podcast addict.

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21 Vital Mobile Marketing Facts and Statistics for 2014

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Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. (

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

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But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”. Display Advertising: Targeting Options 101 by RKG Blog. 5 Quick Ways to Increase Conversions in AdWords by Fathom Blog.

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Search Engine Marketing (SEM) Best Practices

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Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Higher goals require a larger budget.

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LinkedIn Advertising Best Practices and Advanced Tips

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to showcase thought leadership), you’d actually be more likely to use Website Visits or Video Views as your objective. Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

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Seven Expert Search Engine Marketing Guides

Webbiquity

How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ).