Onalytica B2B
APRIL 19, 2018
What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. Influencers are experts.
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Onalytica B2B
OCTOBER 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. This guide was so detailed, that we’ve been releasing one blog post per week on each step. To download the full white paper, click the button below. Think hybrid second.
Onalytica B2B
DECEMBER 8, 2016
Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.
Onalytica B2B
SEPTEMBER 12, 2017
Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus.
Onalytica B2B
MAY 3, 2018
Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. Brand advocates.
Onalytica B2B
APRIL 3, 2018
What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.
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