Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. link] Create e-newsletters « Social Media for Authors [.] link] DJ Waldow Jay: I love when you blog about email marketing.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality. Google Cardboard.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

RebelMouse

MAY 30, 2018

That's why we've created a workflow for our publishing solution that nurtures a community of creators. Detailed Approval Workflows : A post submitted by a community member never goes live without the review and approval of an administrator. Because in the current climate, it takes a village to build user loyalty.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. So, I peeked at YouTube. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Buffer

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media 98

Social Media Work Management Marketing Management Media 98

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 10, 2015

Consolidate All Of Your Editorial Calendars Into One The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We managed a different blogging editorial calendar in an Excel sheet for last-minute changes anyone on the team could see.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Brandpoint

MAY 26, 2022

Manufacturing markers also cited social media as a growing industry trend, suggesting the need to form strategic social media plans to help set manufacturing companies apart from their competitors. Thought leadership videos are also perfect to emphasize any corporate social responsibility efforts or community involvement.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Convince & Convert

JUNE 3, 2010

Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. So, really Jay, it kinda does fit into your blog. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? Great analogy. link] jaybaer You're sure right about that Denis. Look it up.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. There are tons of free and paid tools out there that help you to monitor the conversations taking place.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A write up on a blog. A new product launch. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. That mission, to add value to the communities they reach, is the heart beat of social. I believe Social media delivers new communications tools. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] [link] Neal Kielar RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Carrie Shields RT @jaybaer: 87% of U.S.

Social Media 159

Social Media Media Stats Statistics 159

Marketing Insider Group

JANUARY 27, 2012

I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal.

Social Media 100

Social Media Marketing Mix Social Marketing Media 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

DECEMBER 29, 2015

The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We managed a different blogging editorial calendar in an Excel sheet for last-minute changes anyone on the team could see. Consolidate every calendar you have into one tool.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The blog will remain the same. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. Will there be bumps along the way? Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth? I must say, that has to be the BEST business card idea I've ever seen. Im Jay Baer.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Digilant

APRIL 6, 2020

Recognize that people are interacting with paid search campaigns more so during this outbreak, and utilize this tool to push your marketing campaigns further and position your brand among the experts in applicable fields. Lean into Social Media. As people are staying home, they’re spending much more time on social media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Recognize that people are interacting with paid search campaigns more so during this outbreak, and utilize this tool to push your marketing campaigns further and position your brand among the experts in applicable fields. Lean into Social Media. As people are staying home, they’re spending much more time on social media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Your blog, naturally. Talk it up on Facebook and the blog.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137