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Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Maybe clients who never converted before are looking for more information – what kind of educational articles, videos, or case studies could they gain value from? Instead of having a sales team call “prospects” – why don’t they START with the prospects who opened the case study email – and clicked to read it?

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15 cutting-edge tools every B2B marketer should know

Martech

CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages.

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Why you should consider centralizing your search keyword lists

Biznology

In the campaign, we used one keyword data set for all activities related to our US Open marketing. If you’re interested in the case study, please read on. Case Study: US Open Marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. IBM sponsors the event.

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5 Campaign Ideas for When You Have No Content

The Point

Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Drive subscriptions.

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How to Get the Most Out of Your Sales Tool Investment

SalesIntel

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

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Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

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Now, Go and Do: Create standardized, well-understood metrics for your organization

markempa

Tweet Last week’s MarketingSherpa Email Newsletter case studyMarketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate.