Blog Case Study Database Marketing Telemarketing 
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Online Marketing Institute
JULY 31, 2009
Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! The tools/technology area seems like it's farther along on that front than the services/solutions area (despite my web analytics example), IMHO. The good news? We're exceptionally creative.
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