KoMarketing Associates

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Network through LinkedIn.

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Blog Commenting. Final Thoughts About Guest Blogging.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “Chieftain of the social web’s most unique blog, {grow}. that advance the buying cycle: Founding member @savvy_b2b blog.”