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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Attracting Clients Social Media Stuff blog traffic social media social media marketing

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogging is Hard. Blogging’s hard.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

The blogger’s kryptonite

grow - Practical Marketing Solutions

When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course. blogged for clients. I did guest posts. wrote for the Rutgers University blog. I did posts to help out friends. Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking. blogged for {grow} of course.

Take your bloggers and social media influencers to lunch

Biznology

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ? And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life).

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

How to Turn Anyone Into a Blogger

Hubspot

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. But none of that changes the fact that maintaining a regular blog is one of the best ways to keep leads coming into your site.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. But corporate blogs? Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. Blogging Daily

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search? Stop It!

The evolution of a blogger

grow - Practical Marketing Solutions

The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. blogging Blogging best practices personal branding blog community building blog community management blogging best practicesBy  Srinivas  Rao, Contributing {grow} Columnist. The Novice. The Mechanic.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

Why most marketers should ignore A-List bloggers

Biznology

We here at Biznology are by no means an A-list blog, although we are very happy with our community on digital marketing. The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it. ” It does seem tempting.

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. Last month, I had more page views than in my entire first year of blogging. A lot more. Ari Herzog recently left the 25,000th comment on my blog. Help others, Support other new bloggers. Patient. Take risks.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Blogger Outreach

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We On your blog. Posting to your blog. Thank you so much.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade that are explored in detail in a new book I’ve co-authored with Stanford Smith called  Born to Blog : Read it out loud.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. In fact, it is very, very difficult to directly monetize a blog. love blogging, but as you can imagine, it’s a ton of work. You did. Thank you.”

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen on Google+.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? But when I start digging, I find that none of these are usually the root cause of blogging problems. For many, blogging can be a terrifying proposition, even though the passionate desire is there. If you can do that, you can blog.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Blogging Daily

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Now, I have been getting pitches for my blog,  Because the Medium is the Message , since 2004 or so.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register ! Now that’s when the magic starts happening.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

grow - Practical Marketing Solutions

The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Historically, brands have argued that bloggers should not receive the same First Amendment protections as members of the institutional press, but the 9th U.S.

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. How Frequently are Bloggers Publishing? How Long is a Typical Blog Post?

The Top 100 Bloggers On Triberr

B2B Marketing Insider

Are you looking for a way to get more people to share your blog posts?  . For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Michele Linn was the first guest blogger. Irrelevant posts. Silly stuff.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. By Kerry Gorgone, {grow} Contributing Columnist. Add “[Sponsored].”

12 Subject Lines for Better Blogger Outreach

WindMill Networking

One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Blogger OutreachBut, one of the […]. Author information.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

have written nearly 2,000 blog posts and five books. I am in the East Tennessee Writers Hall of Fame, along with Cormac McCarthy (my favorite writer), Alex Haley and Quentin Tarantino. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Nearly 10 percent of the articles on Wikipedia were not written by humans.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. So give your readers a blog that they will enjoy! The good news?

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

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