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| Page 1 of 31 | Previous | Next | BIZNOLOGY JULY 3, 2012 The bloggers are the victims of bad blogger outreach I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally! | BIZNOLOGY SEPTEMBER 20, 2011 How NOT to pitch a blogger Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck. | | | | | | | DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. It was good for me to get out and meet other bloggers and to hear what PR pros are trying to accomplish. The one thing I learned, that wasn’t brought up at the meeting, is this: When you’re pitching bloggers, you definitely need a strategy. You need to determine what your news is and which type of blogger you should be pitching. The news agency blogger needs content all day long. All of us love blogging. | BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 27, 2007 Blogger: Redirecting Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google | BIZNOLOGY APRIL 23, 2013 Blogger outreach is more PR than social media Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. | BUZZ MARKETING FOR TECHNOLOGY MARCH 28, 2007 Blogger: Redirecting Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google | | | | | | | | | - Blogger: Redirecting
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google MORE >> -
Should we have multiple company bloggers? It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies. Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. The single blogger strategy. MORE >> -
BIZNOLOGY | TUESDAY, NOVEMBER 29, 2011 The art of writing the perfect blogger pitch Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We On your blog. Posting to your blog. Thank you so much. MORE >> -
The evolution of a blogger As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. blogging Blogging best practices personal branding blog community building blog community management blogging best practicesBy Srinivas Rao, Contributing {grow} Columnist. The Novice. The Mechanic. MORE >> -
BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011 Blogger outreach is scary Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia. MORE >>
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