Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. He blogs about once a week, so he’s not especially prolific. First of all, why?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have written about how to pitch blogs, such as B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. PR becomes this amorphous blob that can move into many adjacent markets.

PR 100

PR Conversion Ning Digg 100

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. REDEFINING THE ROI OF PR. “We WORD-OF-MOUTH MARKETING. CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” How are you going to develop and augment your organization’s B2B social media strategy?

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] Warm fuzzies.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. A week before the webinar, you want to think about social media and about a blog post (if you have a blog).

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

nDash

JUNE 30, 2022

This blog highlights insights from marketers who share how they boosted their odds of finding genuine experts. JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Hinge Marketing

AUGUST 21, 2015

Blogging as a marketing tool is all about creating value through educating your audience. Blogging is so effective as a branding tool that nearly 74% of Visible Experts℠ use blogs as a part of their marketing strategy and rate blogging as the fifth most impactful marketing tool. Not blogging yet ?

Service 48

Service Tips Planning Ideal Customer Profiles 48

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. And I quickly found that no list is perfect.).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Social media allows big companies to act small again.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234