B2B Marketing Traction

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Shortened Lines of Text at the Beginning of the Blog.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry.