Contently
JANUARY 26, 2023
Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. She used LinkedIn to share her thoughts on making healthcare more affordable. Distribute it according to how it fits into your TOF goals.
Contently
FEBRUARY 9, 2021
Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Your newsletter should fulfill three non-negotiable qualities: It covers a core topic that your audience cares about. Over at my LinkedIn newsletter , it’s the art and science of storytelling.
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ViewPoint
JULY 26, 2018
Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. LinkedIn articles from the host about the interview are appropriate almost every time. Email blast. She will do a blast about the podcast.
SalesIntel
MAY 13, 2024
Map the customer journey: Every touchpoint – from a LinkedIn encounter to a demo signup – is a chance to convert leads. Engage them with posts on LinkedIn or thought-provoking content to spark discussions. Blast out a “yeah!” This will act as your guiding star when crafting content. Shout it from your Slack rooftops!
Seismic
MARCH 24, 2021
Lincoln Financial Group Vice President of Digital Business Phil Armas’ team oversaw a transformation effort that used email templates and email blasts to share compliant content to buyers in different markets. The healthcare and personal care company is committed to fulfilling its promise of improving the lives of 2.5
SpotMe Blog
JUNE 30, 2023
When your event alleviates pain points and fulfills desires, attendance will rise. Sending a mass email blast to your entire contact list can be less effective. Offer tools for exchanging contact info like business card holders, QR code scanners, or LinkedIn integrations.
Biznology
MAY 26, 2015
Instead of being a good neighbor and just learning how to do a little bit of discernment, you’ve put up walls, hired gatekeepers, and oftentimes moved out into the hills to get away from all these blasted people. It’s especially self-fulfilling when one doesn’t make it as simple as pie to get in contact.
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