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Using Buyer Personas in B2B Blogging

SmartBug Media

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? Your content needs to be written and tailored specifically to those individuals and their needs. This is where buyer personas come into play. Building Content for Personas.

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The Marketer’s Guide to Getting Leads Through Sales Automation

Marketing Insider Group

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Even better, some sales automation programs allow you to integrate them with your content marketing platform. Quick Takeaways: Today’s sales automation technology allows you to custom-tailor content to each customer segment.

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6 Important Social Selling Mistakes to Avoid

Zoominfo

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Share informational content and interact with each prospect’s posts. They set up their profiles, blast out a few messages, and then log off. Then, share content that will resonate with your target audience.

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List Segmentation: The Key to Email Marketing

Zoominfo

The days of batch and blast emails are long gone. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Unfamiliar with the term?

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List Segmentation: The Key to Email Marketing

Zoominfo

The days of batch and blast emails are long gone. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). But, more on this later. .

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

.” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Use your data on your subscriber’s interests to curate content that you know they’ll love.

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12 Killer Ideas for How to Market Your Online Course

Optinmonster

Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning. But before you go off and begin designing your course content, there are a few things you should keep in mind. By 2017, 77% of U.S.

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