best prospect 
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
AUGUST 5, 2010
DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.
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LeadSloth
NOVEMBER 16, 2010
Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. In one case, the best performing email was actually just one line.
LeadSloth
JULY 12, 2010
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.
LeadSloth
OCTOBER 4, 2009
In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. This ensures that you get lots of real-life advice.
LeadSloth
AUGUST 26, 2010
It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Live Webinar: Lead Nurturing – Best Practices That Need to Die! Which “best practices&# are holding you back from generating additional revenue from your existing leads?
LeadSloth
OCTOBER 20, 2010
In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. It is an easy to understand, prioritized view of the hottest, most engaged prospects and accounts. By the way: see also Jeremy’s summary of the second day of the conference.
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