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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

Companies taking advantage of the Cintell, Customer Intelligence Institute association will gain greater understanding of target audiences interested in their products through foundational primary and secondary research. About the Customer Intelligence Institute.

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15 Questions to Ask in Your Next Persona Interview

Cintell

Tony Zambito advises that Best-in-Class organizations use buyer research to solve otherwise perplexing mysteries, remove the bias in subjective internal opinions, and remove the agenda surrounding buyer persona development. My [your category of products] is easy to use. Questions related to the buying process.

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The Right Customer at the Right time

Cintell

Knowing who the decision makers and influencers are among your customer contacts will allow you to cover all the bases and build long lasting and productive relationships. There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.”

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. ” “If you’re not being audience-centric, then you’re being product centric.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

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29 Ways to Use Your Personas

Cintell

Train new employees on persona segments just as much as you train them on your products and services. For Product Marketing. Create and share personas with product marketing and product development to ensure the product lifecycle begins (and ends) with the customer in mind (and include their feedback!).

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38 Handy Stats to Prove the Value of Personas

Cintell

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.