The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Well, because there were some features we considered more important than others and so should you. You get the point. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Aggregate the Best of Your Niche. Thanks to Christopher S.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

MAY 3, 2012

Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? If I showed up at a subscriber’s house an hour late … I’d get yelled at. On-page usability factors. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JULY 13, 2011

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. With a quick redesign, he increased conversion from 8% to 24% and started amassing 4,000 new emails per day that he would later use for his newsletter. Scott Stratton , author of “ UnMarketing: Stop Marketing.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. If you can do those two things, there likely won’t be a single boring week for your newsletter.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100