SnapApp

NOVEMBER 26, 2018

Video is quickly becoming a preferred content type for buyers and an effective tool for marketers. Explore using strategies that connect content with traditional demand gen tactics, like LinkedIn lead forms and gated content downloads on well designed landing pages. Want more great tips and ideas to start off the new year with a bang?

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

SnapApp

FEBRUARY 20, 2018

To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . Look for shared connections you may have with influencers on a platform like LinkedIn and put out an ask to your well-connected business partners.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). Here’s what we learned.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

JUNE 27, 2018

We reached out to 17 expert marketers to get their number one tip into lead scoring so you can get right to the heart of an effective lead scoring program. Many marketers (and marketing tools) add behavioral and demographic scores together to form a lead score. Hubspot | LinkedIn. BigCommerce | LinkedIn. Matt Gratt.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

SnapApp

MARCH 21, 2018

They want to get all the facts to be sure they’re making the best purchase decisions. Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. The buyer evaluates tools and clicks on the paid search ads for those products. The same goes for businesses buying your product.

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Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JULY 19, 2017

Some of these will suggest using interactive content – because it’s versatile and engaging – but many of these tips are modern updates to techniques that have worked for ages. . Keep that goal in mind as you read the rest of this article, then zero in on the tips that will nudge you toward that goal. Create a “session selector” tool.

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

FEBRUARY 9, 2018

The best part of this webinar was that the audience shaped the entire conversation with questions we received during registration. However, it is important to remember that best practices should only be thought of as a starting point for your content strategy. Do you have any tips for staying on brand but relating to our audience? .

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . If you’re in the right place at the right time, a targeted message could tip the lead over the edge and convert them into a customer. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. more likely to use social listening tools to time their messages just right.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

JULY 7, 2017

In our case, we answered their question as to what surgery is best for them. This also reduces the amount of time the user has to research surgeries to determine which is best. Interactive white papers combine all these tools into a cohesive experience. Our other tool is a conversion calculator. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

MAY 30, 2017

It was a simple campaign almost any business could launch in a day with the right tools. . . These are vast numbers - and its just the tip of the iceberg. . . Probably the best example of this is the explosion of video content. Interactive content generates 4-5x more pageviews than static content ( LinkedIn ). .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

JANUARY 30, 2018

The best starting point is keyword research. The first step to finding the right topic/keywords is opening up your keyword research tool of choice. You can have the best data in the world, but a poor layout will have readers bouncing from your page page at sonic speed. Here are some actionable tips for promoting infographics:

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Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125