Sales Engine

AUGUST 2, 2017

This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates. But can the sales impact of nurturing be quantified? While this data clearly articulates the value of nurturing leads, it begs for a different sales and marketing paradigm.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Sales Engine

JUNE 20, 2016

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way B2B purchasers shop and buy. While this data clearly articulates the value of nurturing leads, it begs for a different sales and marketing paradigm.

Lead Ranking 174

Lead Ranking Marketing Qualified Leads Lead Nurturing Lead Scoring 174

Sales Engine

AUGUST 15, 2016

Enter the lead nurturer. Since each sales cycle has become unique, the goal of a lead nurturer is to apply the appropriate content to each sales situation to further a prospect down the buying path—“ sales enablement ” has become the term to describe this confluence of marketing and sales functions. A head for analytics.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Leads Lead 120

Sales Engine

JANUARY 22, 2016

Enter the lead nurturer. Since each sales cycle has become unique, the goal of a lead nurturer is to apply the appropriate content to each sales situation to further a prospect down the buying path—“ sales enablement ” has become the term to describe this confluence of marketing and sales functions. A head for analytics.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Leads Lead 120

Sales Engine

AUGUST 22, 2016

Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

MARCH 28, 2016

But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. We’ve had the best conversion results by reposting blog posts into LinkedIn. Our data analysis has really helped us understand what our categories should be.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120