Remove best
Remove Google Remove Lead Nurturing Remove PPC Remove SEM
article thumbnail

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Giving up Too Early.

article thumbnail

Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. Most likely they’re simply looking to solve a problem.

SEM 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget.

Adwords 120
article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads.

PPC 42
article thumbnail

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Include a clear, specific call to action.

article thumbnail

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing.

Linkedin 120
article thumbnail

The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

PPC 40