The Effective Marketer

JANUARY 27, 2014

Here are what I consider to be best practices. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. Lead generation Webinars best practices gigaom hubspot Landing Pages marketo rackspace registration splunk'

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JUNE 19, 2012

In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. Are they active on Facebook? Be on Facebook. Don’t do it. Have an audience that spends a lot of time on Reddit?

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JANUARY 26, 2012

Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Aggregate the Best of Your Niche. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

NOVEMBER 18, 2011

Even the receptionist with her Facebook updates is creating content. That’s the first step in creating the best content. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Where is your brand now? It Starts With the Brand.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

MAY 3, 2012

Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. If I showed up at a subscriber’s house an hour late … I’d get yelled at.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. If high-connected people are picked to seed the campaign, the probability that it will spread is greatly increased.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) ’ If it is not the best channel for engagement (based on their answer) then we’ll be the first to push back. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100