ANNUITAS

FEBRUARY 11, 2016

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. What is the best way for your team to utilize this new technology? Keep innovating, always.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

MAY 13, 2021

MAPs are the keystone for successful Demand Process delivery, management and optimization – constantly tracking customer journey, correlating customer interactions, triggering actions, orchestrating multi-channel engagement, and driving core logic around ‘where a customer is’ and ‘what’s the next, best content offer.’.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX. So where do we net out on this? ANNUITAS, Inc.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

NOVEMBER 17, 2015

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. The topics of clean data and standardization aren’t sexy, but are an essential part of any marketing best practices that impact results.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Companies surveyed all agree that the effort of deployment is difficult at best. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100