best 
PathFactory
MAY 2, 2022
Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Match the best performing content journeys to your targeted accounts.
Customer Experience Matrix
MARCH 26, 2015
Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Vendemore ( reviewed here ) is another option. ad inventory. sales stages.
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Customer Experience Matrix
JUNE 9, 2009
This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.
Directive Agency
FEBRUARY 4, 2022
On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Those four are Hubspot, Marketo, Pardot and Eloqua. Salesforce has one of, if not the best, self-serve training ecosystem ever built.
ANNUITAS
FEBRUARY 19, 2015
Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Whatever happened to the Eloqua Experience? 1) If you go, be present. This is a no-brainer, but how do you expect to get anything out of an event if you aren’t paying attention? Great show.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
chiefmartech
MARCH 20, 2018
As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized.
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