Customer Experience Matrix

OCTOBER 12, 2009

A proper business impact measurement thus requires capturing the full marketing, sales and product costs associated with new leads, as well as their actual or estimated long-term value. The system must also keep a history of each lead’s stages over time, so it can correlate stage changes with treatments. higher profit rate?

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

MARCH 7, 2007

. - for renewal orders, the key variable is renewal margin (which I am defining as renewal marketing and product cost divided by renewal revenue). This is calculated for each product, for the company as a whole, and perhaps at relevant intermediate levels such as divisions. (If

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Managers at all levels need to see basic correlations between treatments and behaviors. The new system would assemble information on revenues, product margins and service costs as well as promotions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 7, 2007

Product, service and most other costs will also be stated in terms of cost per copy. At best there may be some rules of thumb based on historical correlations. The segments could be based on customer demographics, purchase behavior, start date, acquisition source, initial offer, initial product, or just about anything else.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

NOVEMBER 30, 2016

The same split applies to what people would consider helpful in build in building a single customer view: people who consider the single view important are most interested in best practices, case studies, and planning assumptions – i.e., building a business case. Let's introduce the tools formally. So agile is helpful but not a magic bullet.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120

Customer Experience Matrix

MARCH 2, 2009

Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. The idea was to remind people that the question of which system is "best" has no simple answer precisely because different systems are good at different things.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

SEPTEMBER 3, 2012

Although these generally correlate with each other, the relationship is weaker than you might expect. Marketers tend to focus on conversion rates, and of course it’s true that the survival rate is mathematically the product of the individual conversion rates. survival is more important than conversion.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

MAY 22, 2008

This type of behavioral targeting relies heavily on automated models that find correlations between the a relatively small amount of data and subsequent choices. Another solution is to make intermediate offers during each interaction, of “products” such as white papers and sales person contacts.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120