Chris Koch

JULY 16, 2009

Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). What would you change on this list? What would you add?

Peer-to-peer 100

Peer-to-peer Practices Thought Leadership Best Practices 100

Chris Koch

JULY 16, 2009

Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). What would you change on this list? What would you add?

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. As he demonstrated at the conference, Pettis hasn’t lost his passion for education.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JULY 16, 2010

Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

MARCH 26, 2010

Very few writers are able to get their best thoughts out on paper without some help. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) Have regular pitch meetings. Create an editorial calendar with a new topic at least each quarter (e.g.,

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

MARCH 12, 2010

These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. We know that in B2B, customers and prospects respond best to ideas, news, research, and how-to—not sales pitches. Customers rely on these companies to deliver reliability and quality at a low price.

Social Media 100

Social Media Media Thought Leadership Work Management 100