Convince & Convert

APRIL 26, 2013

”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. ” What do you like best about social media? This, they hope, keeps it authentic.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. It’s where we learn, participate, share, engage, and follow the latest news and events in B2B Marketing and ABM. Metrics are a marketer’s best friend.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Lastly, Carlsberg will be hoping for “probably the best” UEFA Euro 2016 campaign.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. A hashtag like #MotoXBrasil2013 would last for two days, best case.

Work Management 28

Work Management Social Media Marketing Management Press 28

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

Communities 80

Communities Work Management Marketing Management Social Media 80

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Broadcast media. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Sales-generated leads.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Adobe Experience Cloud Blog

JUNE 30, 2015

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world. This week I am remote-live covering an event that Marketo is at in Cannes, France. Social media management can and does happen everywhere.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? For marketers, using Twitter can be a great way to introduce yourself and your company to the media.

Twitter 28

Twitter Tips Ad Building Generation 28

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. How can I help you?

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Unlikely at best. Unlikely at best.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sprout Social

AUGUST 31, 2020

With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences.

Conference 128

Conference Tips Budget Programs Bundling 128

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

JUNE 2, 2013

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Convince & Convert

AUGUST 11, 2010

But Bloomington has by far the best combination of attributes for us. Welcome and best of luck. Best of luck to you n' your fam on your next experience Jay! No idea… [link] [link] Matt Baehr Best of luck. Best of luck, Jay. and the site produced a list of candidate cities for our consideration.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Hubspot

APRIL 8, 2015

They often value a photo on Instagram or Twitter more than traditional press placements. It''s given to nominees who were nominated for but didn''t win the statue for best actor, best actress, best supporting actor, best supporting actress, and best director. At these events though, it seems more normal.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Directive Agency

JUNE 24, 2019

So many of your pictures out there, when you’re giving events, you’re giving speeches, you’re sporting the fedora. Cyrus Shepard : It was possibly deserving but I don’t think it was the best movie of the field. Cyrus Shepard : It would be for directing, it would be directing the best picture.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

So many of your pictures out there, when you’re giving events, you’re giving speeches, you’re sporting the fedora. Cyrus Shepard : It was possibly deserving but I don’t think it was the best movie of the field. Cyrus Shepard : It would be for directing, it would be directing the best picture.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Hubspot

JULY 12, 2014

While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out a few “real-time” marketing updates. Brilliant, and a fast reaction to a worldwide event. Here''s what they had to say.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Convince & Convert

MARCH 23, 2016

Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. Here’s how to mine Twitter mentions for marketing opportunities. Attend Industry Events and Work It.

Twitter 106

Twitter Case Studies Webinar Metrics Word of Mouth 106

Hubspot

FEBRUARY 8, 2011

Twitter followers. Twitter mentions. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. million views) and Best Buy’s Trade-Up trade-In with Justin Bieber and Ozzy Osbourne.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Twitter followers. Twitter mentions. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. million views) and Best Buy’s Trade-Up trade-In with Justin Bieber and Ozzy Osbourne.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. 4) Twitter Customer Service Fail: Marketing and customer service should work together. Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Finally, sharing content with those interested in the topic leads to conversations.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Don't have company status updates enabled for your page yet? The possibilities are endless!

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

JULY 3, 2012

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. How to Run a Contest on Facebook. Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

Single Grain

FEBRUARY 19, 2020

How the algorithm works — and the best way to optimize for it — has been hotly debated for years. They can collect data like common keywords or phrases that predominate titles, the sources of links on top-listed pages, and the age of the best-performing pages. Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

LeadsRX

MAY 18, 2021

magazine’s Best Workplaces for 2021. s Best Places to Work is testament to the perseverance and resilience of LeadsRx employees during a very challenging time in our lives,” said AJ Brown, CEO and co-founder of LeadsRx. to see complete coverage of Best Places to Work. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

Webbiquity

FEBRUARY 2, 2017

aWeber is one of the best autoresponding and email broadcasting tool. live event follow up), schedule delivery, and then track opens, clicks, and attachment views. And best of all, your email appears NO different to your contacts. Possibly the best opt-in list builder tool. ” — B2B PR Sense Blog.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100