ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Lead generation. Outsourcing lead generation. Customer acquisition. Database management. Demand creation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

JUNE 7, 2011

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. It works now and has for years.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

DECEMBER 19, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Sales Management: Create a 100% sales lead follow-up policy for the salespeople.

Forecasting 120

Forecasting Lock-In Marketing Qualified Leads Leads 120

ViewPoint

FEBRUARY 28, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The marketing manager has to learn how to manage all aspects of sales lead management. If it were easy to manage sales leads, every manager would be doing it!

Budget Programs 120

Budget Programs Work Management ROI Blogger 120

ViewPoint

DECEMBER 17, 2013

We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

ViewPoint

MARCH 13, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Undoubtedly, part of the hesitation comes from not having control over the entire process from lead generation to sales closure.

Sales Qualified Leads 120

Sales Qualified Leads Trade Show ROI Marketing Automation Services 120