LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 31, 2010

Not just eBooks, blog posts and webinars, but especially email content. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Lead Nurturing depends on great content. And some of those are exclusively B2C.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Database Segmentation. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. Lead Scoring. Silverpop includes a great overview of Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 26, 2010

They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Live Webinar: Lead Nurturing – Best Practices That Need to Die! Which “best practices&# are holding you back from generating additional revenue from your existing leads? Which vendors do a great job?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 14, 2009

Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. If you have a blog, put it on the company domain ( [link] ) and ask other bloggers to add your blog to their blogroll (and do the same for them).

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. Every campaign needs content. Frequency & Duration.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

For best results, the website and nurturing campaigns need to be highly relevant for them. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. And please share your Marketing Automation “horror&# scenarios in the comments below! Unclear Prospect Profile(s).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100