Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? from those we do not.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

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Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) This allows the Marketing department to see which programs are most successful at moving leads through the buying cycle.

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Work Management ROI Allocation Marketing Management 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

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Adobe Experience Cloud Blog

MAY 13, 2009

This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. I experimented with new strategies all the time to figure out what worked best. sales leads for their team? I loved the challenge, flexibility and creativity.

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ClearVoice

OCTOBER 27, 2023

B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. B2C SEO: In B2C, the sales cycle is typically shorter.

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Enterprise Management Work Management Marketing Management SEO 97

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. One of the key principals he shared was the process of mapping content to the way your customers buy.

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B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

AUGUST 15, 2017

Sales enablement takes away all the constraints to success, creating a predictable process, and empowering reps to do what they do best—sell. Your reps must have a solid understanding of the market, your customer, and product knowledge as well as knowledge of sales best practices. Coaching—Knowledge Enhancement.

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Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Yet, that is what many marketers do with their marketing automation and lead management vehicles. No progression in buying cycle.

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LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. That’s precisely when lead nurturing can have a profound impact. “We Revenue won?

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LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. That’s precisely when lead nurturing can have a profound impact. “We Revenue won?

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. That’s precisely when lead nurturing can have a profound impact. “We Revenue won?

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Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 23, 2012

Read Part 1: Lead Generation and Nurture.). Armed with this knowledge, you can plan and create content that targets prospects at each stage in the buying cycle. Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper.

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Adobe Experience Cloud Blog

JANUARY 18, 2016

You’re stealing away market share from your competitors, one conversion at a time, since your competitors are hoping that their email leads to a conversion for themselves. You’re going to find that it works tremendously well for high-ticket industries that have longer sales cycles, but also great for small-ticket items too. Swipe File.

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SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ann Handley.

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Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. How can every vendor be the ‘leading provider’ anyway?”

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Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? Maybe, but you’ll need to establish comprehensive measurement tools first and get the best marketing dataset you can. If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.)

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Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 20, 2022

Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. White Papers. Hello Opportunities!” Case Studies. Infographics.

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