best-practice 
The Point
FEBRUARY 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.
The Point
APRIL 21, 2010
How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.
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The Point
JUNE 20, 2011
Launching a CEO blog but the boss isn’t sure what to write about? Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event.
The Point
NOVEMBER 28, 2011
Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.
The Point
OCTOBER 8, 2009
Yes, some of my best friends are PR people. In practice, however, adopting a narrow focus on social media solely for PR purposes (just when did social media become the province of PR anyway?) First, let’s get this out of the way: I know some very smart people in the PR field. But good grief. is doing clients a disservice.
The Point
JULY 13, 2012
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.
The Point
OCTOBER 14, 2010
Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets).
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