Chris Koch

OCTOBER 8, 2009

And we have lists of marketing best practices that we can rattle off. Research, to find them. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

And we have lists of marketing best practices that we can rattle off. Research, to find them. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

JULY 16, 2009

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started.

Peer-to-peer 100

Peer-to-peer Practices Thought Leadership Best Practices 100

Chris Koch

JULY 16, 2009

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started.

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

JANUARY 31, 2014

He insisted on watching the show alone so he wouldn’t have any distractions, and he spent most of the rest of his free time watching tapes of the show so he could practice the skits and develop his impressions of celebrities. Right now, the practice is to simply excerpt bits from their shows in “best of” compilations and market them.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

NOVEMBER 6, 2009

I also wish I could take credit for the excellent eBook that oozes with best practices from this year’s winners. However, I can share some of the best practices we’ve developed for separating the wheat from the chaff in the MEAs. The best signal of success is when competitors feel compelled to respond.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. What Caused the F-Bomb.

Conference 100

Conference Education Viral Marketing Class 100