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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. There is so much you can learn from digging deep into existing search engine results page.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

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30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b

KoMarketing Associates

To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. On Stats, Marketing Benchmarks, and Measurement for B2B Marketing. Events Search Engine Marketing Blog' RT @mvolpe : "The goal of great content is not to sound intelligent, it is to be helpful."

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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Web pages highlighted under featured snippet positions will no longer be duplicated in organic rankings.

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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. When you are writing your content you have a challenge, a clear benchmark, can you provide a better answer than the current top answers? c) Longevity.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

This is terrific for search engine optimization and pulling traffic by being findable. B2B Lead Generation Benchmark Study 2009. With a 5 – 7 minute online engagement time, they have solid evidence that the content hooked people. You see, they did something really smart. Does viral work for B2B marketing? MarketingSherpa.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

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