The Customer

APRIL 14, 2020

Data Privacy (archive). August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Pay attention to the behavior that happened after it was opened–not just that it was opened,” says Jess Materna, Litmus’ Director of Product Marketing. These include: Click-throughs.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Convert

MARCH 21, 2023

PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Here’s how: 1. And that’s a problem.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98