Sprout Social

AUGUST 23, 2016

The lower barrier to entry make it possible for any business to compete. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

Social Media 111

Social Media Paid Content Media Business 111

Hinge Marketing

APRIL 15, 2020

So how can you get past there barriers to identify your best target markets? Let’s start with the scenario where you already have a group of clients. Primary research can be done using structured interviews, focus groups, or surveys. Most executives are not forthcoming in a group of direct competitors!

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

Many brands cite the lack of sophisticated marketing technology as a barrier to personalization. Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors. This isn’t traditional research involving surveys or focus groups.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118