Sprout Social

AUGUST 23, 2016

The lower barrier to entry make it possible for any business to compete. When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. 46% of millennials rely on social media when making purchase online.

Social Media 111

Social Media Paid Content Media Business 111

Hinge Marketing

APRIL 15, 2020

So how can you get past there barriers to identify your best target markets? Let’s start with the scenario where you already have a group of clients. For example, you might survey all client facing professionals about what issues target clients bring up to them. Also consider behavioral and psychographic variables as well.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Many brands cite the lack of sophisticated marketing technology as a barrier to personalization.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118