Barriers Focus Group Loyalty Psychographics 
Sprout Social
AUGUST 23, 2016
The lower barrier to entry make it possible for any business to compete. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.
Martech
FEBRUARY 11, 2022
A few years back, Target rolled out a personalized customer loyalty program that offered savings on purchases, birthday rewards, nonprofit giving, and a variety of customized offers. Increased customer loyalty. Many brands cite the lack of sophisticated marketing technology as a barrier to personalization.
Expert insights. Personalized for you.
111 
Let's personalize your content