Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete.

Social Media 111

Social Media Paid Content Media Business 111

Hinge Marketing

APRIL 15, 2020

Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing. A target market is a group of potential clients that you wish to sell your services to.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119