Barriers Blast Campaigns Focus Group Psychographics 
Sprout Social
AUGUST 23, 2016
The lower barrier to entry make it possible for any business to compete. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.
Martech
FEBRUARY 11, 2022
One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If
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