Barriers Differentiation Focus Group Psychographics 
Hinge Marketing
APRIL 15, 2020
So how can you get past there barriers to identify your best target markets? Let’s start with the scenario where you already have a group of clients. Can you differentiate your firm from competitors? Primary research can be done using structured interviews, focus groups, or surveys. Psychographic.
Martech
FEBRUARY 11, 2022
No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”. Many brands cite the lack of sophisticated marketing technology as a barrier to personalization. This isn’t traditional research involving surveys or focus groups.
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