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Content Fluency: Why You Should Write For 4th Graders

Contently

They break down the barrier between us and them. The digital age has broken down the barriers between brands and consumers. But with bad content, brands often put that barrier right back up—through bad white papers, boring talking head videos, and jargon that just doesn’t make any sense.

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Most interesting, for discussion here, were the observations regarding the barriers to social media engagement… issues that surfaced due to knowledge gaps, the perceptions around urgency and behavior, and the inconsistencies of stakeholder engagement. Surprising barriers and complexity… unexpected epiphanies….

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Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook

Content Standard

On his freefall, Baumgartner broke the sound barrier and reached a record-setting 843.6 If that goal amounts to “going viral,” I’ve got bad news for you: That isn’t a plan at all. Going viral isn’t a strategy; it’s tantamount to playing the lottery. miles per hour at the peak of his freefall.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Event-specific signage and an entire on-site team drove buzz and awareness. The news went viral via retweets, Facebook comments, and more within hours of the cancellation. In fact, salesforce.com generated more buzz with: Photos – Immediately after the event, salesforce.com posted photos of the flash mob-style meet-up online.

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Book Review: Maverick Marketing

Webbiquity

This creates an effective barrier to entry to many marketers and startups. In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

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Snapchat Spectacles: A Simple Guide for Marketers

Hubspot

That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery. But if there's one thing we know, it's that the buzz -- both positive and negative -- around this launch has inevitably created an interesting sounding board for ideas and iterations.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

It’s a low barrier to entry, but a worthwhile one for you. I personally recommend RafflePress : RafflePress makes it super easy to create a viral giveaway and grow your email list. Let them know that you appreciate their posts, and your contest will have a much better chance of going viral.