ViewPoint

NOVEMBER 7, 2018

In the past it wasn’t because people couldn’t prove the ROI, it was because it was inconvenient, and sometimes difficult; but neither are good excuses, and both are no longer barriers. The barriers have been lifted; the will to be held accountable must reside in the professional marketer.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

ViewPoint

APRIL 18, 2011

For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate. The challenge we all have is to overcome the barriers that are stopping our company from getting its rightful ROI from lead generating dollars. Killing the Closest Snake.

Barriers 120

Barriers Blogger ROI Work Management 120

ViewPoint

MAY 14, 2013

This goes a long way toward breaking down communication barriers. If you’re a marketer, join a salesperson on a customer call. There is no better way to start speaking the same language than to rally around the customer. Social Selling & Personal Branding.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

APRIL 4, 2011

Could marketing automation be a solution that requires a barrier to entry that might, in fact, call for more aggressive pricing rather than lower pricing? However, this is still a comprehensive exercise any way you look at it. Enterprises will be successful when they embrace the change and optimize their processes.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

ViewPoint

JULY 14, 2015

He also has A LOT of great advice about lead scoring: Given the fact that lead scoring can be flawed, the companies who are doing it well are those that: Break down the barriers between marketing and sales. Another new contributor, Rich Wilson has a big head (according to his website). Give sales an authoritative seat at the table.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Marketing Qualified Leads 120

ViewPoint

JUNE 26, 2012

But now I have this feeling the profession still has some pretty high barriers to surmount. After all, these teams often offer a superior return on investment (relative to field sales), particularly as communication technology enables us to engage buyers in ever more rich and productive ways.

Conference 120

Conference Enterprise Management Correlation Barriers 120

ViewPoint

MAY 30, 2012

Click to start video at this point — Commenting on the prevalence of outbound marketing among software providers, Andrew notes they have to be aggressive because it’s still pretty easy for a buyer to switch—particularly in the SaaS-based sector where the barriers to entry are low.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120