Adobe Experience Cloud Blog

APRIL 9, 2014

Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. But before we get to this partnership, we need to understand why these two worlds (of ad tech and of marketing automation) were separated in the first place.

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Marketing Automation Services Marketing Automation Automation Ads 48

The Effective Marketer

FEBRUARY 9, 2012

But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. The reasons, according to Marketo, are many: Your aim is too wide. Capture your target.

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Inbound Marketing Paid Search Agency Marketo Banner Ads 100

Biznology

AUGUST 17, 2018

It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. While speeding up the process, marketing automation can unfortunately make us less effective. “ Don’t hide behind the technology ,” said Vajre.

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Account Based Marketing ABM Conference Tips 116

Adobe Experience Cloud Blog

JUNE 4, 2018

No one wants to see an email full of banners and images if you’re asking them for a coffee or a conversation. Email Content: Start off with a thank you in your banner or first heading. With marketing automation software, this should be easy to adjust and implement. Address it directly from you and always personalize.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Ranking 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

MARCH 18, 2014

How can marketers turn that data into meaningful, actionable insights? To translate this data into action, marketers need to check off these four boxes: Marketing automation. Persona based marketing tools. The email’s banner includes an embedded link, inviting contacts to visit the dealer’s website.

Personalization 48

Personalization Marketing Automation Services Landing Pages Banners 48

ViewPoint

FEBRUARY 24, 2016

That is because not every senior executive wants to be treated like the human equivalent of a pin ball—capturing your attention only after they have hit the right bumpers and scored enough points (this basically describes how marketing automation works). What should I know about Account-Based Marketing?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Contently

DECEMBER 12, 2016

Only 20 percent of B2B marketers are not implementing ABM in some fashion—and that number may decrease as the technology improves. Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Martech is key for ABM success.

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Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Adobe Experience Cloud Blog

NOVEMBER 9, 2011

Export the leads from the webinar platform and import into the marketing automation or email system. Yes, all the emails, landing pages, and follow-ups with just updating the new information like the date of the event, description, and email banner. Marketo is announcing our integration to GoToWebinar.

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Webinar Metrics Marketo Marketing Automation Services Landing Pages 48

Adobe Experience Cloud Blog

MARCH 27, 2017

Rebuilding audiences within new platforms to support cross-channel marketing. Manually updating banners or materials for each piece of content within a program. Companies that leverage this approach are seeing dramatic improvements in available time for managing and improving go-to-market strategies.

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Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? One could argue hard numbers of Sales vs. soft numbers of Marketing. Account-based Marketing changes all that.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? One could argue hard numbers of Sales vs. soft numbers of Marketing. Account-based Marketing changes all that.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools?

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

AUGUST 23, 2016

Best practices isolate the components of the segmentation process and automate manual activities. A final component of a scalable personalization strategy is the ability to automate the delivery of relevant messages without having to completely rebuild emails, landing pages, or your website.

Personalization 48

Personalization Marketing Automation Services Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

JUNE 4, 2015

There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.

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Conversion Urgency Marketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 29, 2013

of your prospects do not click through your banner ads to come to your website. 90+% of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. You can now take your marketing messages and landing page actions right to the prospect with in-banner lead forms.

Demand 48

Demand Top of Funnel Media Banners 48

Everything Technology Marketing

FEBRUARY 19, 2011

Or it can be a well designed banner in the sidebar with a compelling call to action. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement. This call to action then links to a form page people have to complete before gaining access to the next content asset.

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Adobe Experience Cloud Blog

FEBRUARY 24, 2017

Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.

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Marketing Automation Services Marketing Automation Automation Marketo 128

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. Example: Marketo. Don’t send emails without links.

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Phishing Practices Best Practices Privacy Policies 48

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What Is Marketing Automation?

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

accelerate agency

NOVEMBER 8, 2021

Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Marketing is a complicated process that takes a lot of time and effort. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Marketing is a complicated process that takes a lot of time and effort. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Key features of marketing automation software. Email marketing. What is the best software for marketing automation? Saved time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support.

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Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

DECEMBER 1, 2017

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Most industries are far ahead of financial services with insight-driven marketing. Seek Out Opportunities in Data.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Management 134

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee Recommends.

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ROI B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

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Marketing Budget Creation Design Email Marketing Planning 100

Terminus

APRIL 27, 2017

So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and InsideSales.com , we had a comprehensive ABM tech stack. We are nurturing these accounts across their buyer’s journey just like you would do in traditional demand generation through marketing automation.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

MAY 7, 2021

We all know, in recent years there is a big shift towards marketing automation, and statistics say 92% of marketing investments are going towards automation, this helps businesses to understand their customers better and serve their audience with most relevant media and this is not going anywhere.

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Paid Search Agency Advertising Agencies Planning Marketing Management 174

Digital B2B Marketing

JULY 25, 2013

Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications.

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Eloqua Auto Responder Banners Marketo 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

One of digital marketing’s best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., Marketing Automation Lets You Grow Bigger Than Ever.

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Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. which is not the ideal situation.

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Advertising Channels Eloqua Ad Building Paid Search Agency 120

Metadata

JUNE 9, 2020

News banner above the nav. Think about Hubspot, Intercom, or Marketo’s content strategies. With the right systems and processes in place, lead-gen forms from LinkedIn and Facebook instantly sync to your Marketing Automation Platform, CRM, and trigger lead scoring and routing. Company-wide email signatures.

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Demand Generation Distribution B2B Thought Leadership Top of Funnel 98