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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Google Ads. SEO Tribunal ). WebVisible survey).

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

There was just something about paying for an irrelevant banner ad that didn't sit well with us. This led website visitors to become skeptical of the ads they were seeing, and ultimately resulted in what we know today as "banner blindness.". 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ).

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Is it a static banner ad? Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. But how does that work in digital? A full-page takeover? Does it matter if you can see or hear it all?” Get a clue. (It’s Case closed?

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. What about banner ads?

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Ad Blocking is Becoming a Real Threat: Here's What Publisher's Can Do About It

Hubspot

According to eMarketer, a conservative estimate of 10-15% of internet users in the US are “actively blocking digital ads,” skewed toward younger demographics. This may not be a crippling number at present, but substantial enough to warrant the attention of those reliant on banner ads for part of their revenue.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.