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choozlechat: What Data Genomix learned from 2020 digital political advertising

Choozle

We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. As we all witnessed, Google and Facebook can turn political ads off on a whim, with no clear date on which they will return.

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. There’s the social media platforms like Facebook, Twitter, and Snapchat.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. In fact, TV held more than twice the active viewing than YouTube, and 15 times more than Facebook.

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16 Slides On The Future Of Digital

Marketing Insider Group

While online and Cable TV advertising is up. In the online advertising world, total online advertising is up and seems to be narrowing in on a 2-horse race between Google, Facebook and “other” as the main players. As news consumption moved online, some industries are being left behind.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. Facebook Ads.

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Top Trend to Watch in 2020: Video Advertising

Bluetext

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. Platforms such as Instagram and Facebook see 49% higher interactions on video ads than with image ads. Expanded Inventory.

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Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. Entertain first, advertise second: While there are traditional advertising means such as banners, takeovers, and mid-rolls, it’s the brands that power campaigns with creative, custom programs that turn heads.